Dutch neurofeedback venture Alphabeats has closed a €1.5M seed investment round, led by DeepTechXL and followed-on by LUMO Labs.

This raise will enable Alphabeats to take their patented technology to the next level, offering EEG-based mental training to improve performance in elite athletes.

The company’s innovative technology uses music to guide athletes into a flow state: a mental state of high performance, characterised by alpha brainwaves.

Studies show that consistent use of the Alphabeats training system increases alpha brainwave activity in users and delivers lasting improvements to their mental performance. This training system is the first of its kind:it’s portable, customisable, and easy-to-use, making it ideal for top athletes on the go.

“Neuroscience is the future of elite athletics and top performance.We’re very excited to be at the forefront of this movement,” shared Jur Vellema, co-founder of Alphabeats.

Not only does the Alphabeats technology have major implications for athletes, its potential extends to all high-performing roles, where peak focus is required. The music-based mental training system offers a safe, efficient, and enjoyable alternative to other performance-enhancing methodologies.

“As a company, we have great ambitions and for that you need great partners. We all share the same big vision and are excited to combine forces to make a global impact in mental performance”, said Han Dirkx, co-founder and CEOof Alphabeats.

“We’re looking forward to partnering with Alphabeats and offering more than just capital. We’ll make use of the deep knowledge, experience, network and resources of the companies and knowledge institutions associated with DeepTechXL to boost the unique technology of Alphabeats,” says Ronald Meersschaert, Managing PartnerDeepTechXL.

“With this investment, the Alphabeats team will take next steps to validate their product with a select high demanding’ group of professionals in order to create a wider impact in a later stage to a large group,” LUMO Lab’s Founding Partner Andy Lürling states,“We are delighted to see Alphabeats grow into the next phase”.

Alphabeats was founded in 2019 through the venture-building accelerator HighTechXL. The company was built upon a passion for neuroscience and neuro-feedback technology. 

About Alphabeats:

Alphabeats is an Eindhoven-based deep-tech venture that uses Philips technology and implicit learning to improve mental performance through music.

About Alphabeats technology:

Alphabeats has developed a patented, non-invasive mental training method to induce a flow state in athletes and improve their performance. This method uses scientifically validated neuro-feedback technology to

1. Measure brain activity with a portable EEG headset,

2. Guide brain activity by dynamically adjusting user-selected music through a patented algorithm.

This interplay between measuring and guiding brain activity allows Alphabeats to direct the brain towards an alpha brainwave state—a state of deep focus.

For more information, visit listenalphabeats.com/

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